Now in Early Access: doo Agents for More Efficient Event Management

With doo Agents, we are taking the next step in event management: events can now be managed directly through AI, using tools such as Copilot or Claude, without additional interfaces or complex processes. The goal is to provide you with structured, secure, and controlled access to event, booking, and process data, embedded within your existing AI environment.

The underlying technology is the Model Context Protocol (MCP) standard, which enables a secure and consistent connection between your company’s AI systems and doo.

Understanding doo Agents

doo Agents are role-based AI assistants that access functions and data within doo through defined MCP interfaces.

Unlike traditional chatbots, their role goes beyond answering questions. Within clearly defined boundaries, they can also perform actions such as creating events, viewing and modifying bookings, or registering attendees.

Access is provided through natural language, directly embedded into existing AI interfaces.

MCP: The USB Port for AI

The doo MCP Server provides a standardized interface that can be integrated into your existing AI systems. Common environments include Microsoft Copilot, Claude, and Cursor.

By leveraging MCP, existing AI agents can connect to doo without requiring custom integrations, eliminating the need for additional tools or isolated solutions.

Role-Based Use Cases

Organizer Agent (for Event Organizers)

The Organizer Agent is designed for doo users and supports operational event management tasks without requiring users to open the doo interface, including:

  • Creating and editing events based on predefined event templates
  • Creating, modifying, and cancelling bookings
  • Registering, updating, and transferring attendees individually or through bulk imports
  • Transferring attendee data from doo to other systems, such as CRM platforms
  • Performing quick status checks, even during live events
  • Analyzing events intelligently and generating recommendations for future events

The Organizer Agent is not only relevant for dedicated event teams but also for occasional doo users or individuals without a doo account, such as business departments, managers, or external partners.

Booker Self-Service Agent (for Attendees)

The Self-Service Agent is designed for attendee-facing scenarios, for example when integrated into event websites or chat solutions.

Possible use cases include:

  • Answering standard questions about events and registration options
  • Allowing attendees to retrieve their booking information, tickets, and event documents
  • Viewing and updating personal attendee information

The goal is to provide 24/7 support while significantly reducing the workload of service teams, particularly for recurring requests.

The capabilities of both agents are continuously expanding, and newly available functions can be selectively enabled and incorporated into existing agents by event organizers.

Governance and Security

A key characteristic of doo Agents is their controlled and transparent usage:

  • Access is strictly role- and permission-based
  • All actions are logged and auditable
  • Permissions are granted explicitly and incrementally
  • Each agent is assigned to a single doo organization

Responsibilities are clearly separated: doo provides secure data access and governance mechanisms, while you operate and control your AI agents individually. At the same time, doo deliberately retains control over critical processes, particularly in areas such as billing and compliance, ensuring the right balance between automation and security.

Typical Use Cases & Practical Examples

doo Agents are designed for organizations that already use AI solutions such as Microsoft Copilot, Claude, or Cursor and want to extend them with doo functionality. They are particularly valuable for organizations with:

  • An established enterprise AI strategy and a focus on process optimization
  • Large groups of occasional users without direct access to doo
  • High volumes of attendee inquiries
  • A need for rapid status updates, for example during live events

The real value becomes apparent when an agent works not only with doo but with multiple MCP servers simultaneously.

A typical example is webinar planning: an enterprise AI agent with access to both Outlook and doo can automatically coordinate speaker availability, propose suitable dates, and then create the event directly in doo, including all relevant information.

Additional practical use cases include:

  • Creating events in doo, selecting contacts from CRM systems, and automatically registering them as attendees
  • Generating event content (such as descriptions or agendas) from internal company sources and publishing it directly
  • Building a self-service chatbot on the event website that answers questions about both the event and personal bookings
  • Listing pending bookings, such as press registrations awaiting approval, reviewing the information, and approving registrations upon request
  • Enriching attendee data after registration (for example, badge information)
  • Creating customized attendee lists for hotels, catering providers, or partners
  • Transferring attendee data from doo to CRM, accounting, or other systems
  • Combining attendee data from past events with reporting tools for analysis

MCP is therefore evolving from a simple interface into a central orchestration layer. The agent connects systems, coordinates processes, and executes complete workflows across application boundaries. Organizations already using the doo automation tool can achieve particularly significant efficiency gains.

Feel free to try our demo agent and see what it can do.

Key Benefits

The introduction of doo Agents focuses on practical improvements to existing processes:

  • Reduced operational effort through conversational interactions, bulk updates of bookings and attendee data, and workflow automation
  • Lower support workload through self-service capabilities and direct status inquiries
  • Faster processes through cross-system orchestration (for example scheduling, event creation, and attendee management)
  • Improved real-time data availability across multiple systems
  • Seamless integration into existing AI infrastructures, connecting doo, Outlook, CRM solutions, and more without isolated tools
  • Extended access for internal and external users without the need for additional doo accounts
  • Controlled usage through clear permission and governance models

Outlook

The doo MCP Server and doo Agents are part of a growing portfolio of AI capabilities that can be integrated directly into your existing systems and processes. We continuously evaluate new opportunities where AI can create meaningful efficiency gains, with the goal of making our platform smarter and helping to simplify your day-to-day work.

Join the Early Access Program today and test your first doo Agent in practice. All technical requirements and a step-by-step guide for your AI administrator can be found in our MCP Help Center article, or simply get in touch with us directly.

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